Holm was founded in Athens by Panos Georgopoulos and Alex Parisis, bringing together two different creative worlds through a shared appreciation for thoughtful design and beautifully crafted objects.

With a background in branding and marketing, Panos has spent years helping businesses shape meaningful brands and experiences. Alex has dedicated his career to craftsmanship and personal care, building one of Athens' leading private hair studios with an unwavering attention to detail, quality and aesthetics.

Although their professional paths were different, they shared the same instinct: to surround themselves with objects that feel timeless, purposeful and beautifully made.

That idea became The Holm Concept; a carefully curated destination where every product is chosen with intention, every collaboration reflects shared values, and every collection is inspired by the simple pleasure of living well.